Fernando Kuhn Let's talk

A system built around your process — not your business contorting itself to fit the software

Off-the-shelf software worked while your business was like everyone else’s. When your way of working became your edge, it became a straitjacket — and the side spreadsheets are the proof. I build the system around YOUR process.

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15+ years · free assessment · fixed quote before we start
Trusted by businesses I have delivered for
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The problem

Signs the off-the-shelf tool became a straitjacket

01

Your team keeps side spreadsheets because "the system doesn’t do it our way" — and the truth of the operation lives in the spreadsheets, not in the system.

02

You pay every month for dozens of features you never use, while the one you actually need is "not on the roadmap".

03

The subscription goes up every year, and leaving got expensive: your data, your history and your routine are locked inside.

04

You adapted YOUR process to the software — when it should be exactly the other way around.

The solution

What you get

A system designed around your process

the screens follow your workflow, in your team’s vocabulary. No more contorting to fit someone else’s software.

Staged delivery, core first

the part that solves the biggest pain is in use within weeks; the rest grows on top, with you seeing it work before investing in the next stage.

Your data is yours, period

customers, history and numbers belong to your business. If you ever want to leave, you leave with everything.

Maintenance guaranteed in the contract, in writing

who answers for the system, how fast, and at what cost is agreed before we start. You’re never left stranded.

Honest advice before anything else

if an off-the-shelf tool solves 90% of your case, I’ll tell you to keep the off-the-shelf tool. Custom is for when your process is your edge.

Who builds it

I’ve been a developer for over 15 years, with systems delivered and running in manufacturing (metalworking, automotive, printing), clinics and multinationals — from production control to full sales-and-service platforms — working with clients worldwide. I know what happens to software abandoned by its developer, because it’s the rescue call I get most often. That’s why maintenance goes into the contract: I sign that I won’t disappear.

Investment

From $10,000, always a fixed quote — agreed in writing before we start, delivered in stages so you invest while seeing it work. Now run the other math: add up the subscriptions your business pays today for off-the-shelf tools. It’s common to reach $10,000 to $25,000 a year — forever — for something that doesn’t work your way and isn’t yours. Custom software you pay for once, and the system belongs to your business.

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How it works

Three steps, zero fluff

01Free assessment

You show me how you work today — side spreadsheets on screen are welcome. I’ll tell you honestly whether your case calls for custom or an off-the-shelf tool solves it.

02Staged proposal

Scope, timeline, price and maintenance, all in writing. Stage one is always the core that solves the biggest pain.

03In use and evolving

Your team trained, the system running day to day, and the next stages arriving as the business needs them — with the person who built it at your side, under contract.

FAQ
How much does custom software cost?

From $10,000, always a fixed quote — the exact number depends on what the system needs to do and is set in writing before we start. For comparison: stacked off-the-shelf subscriptions commonly cost $10,000 to $25,000 a year, forever.

How long does it take to build?

The core — the part that solves the biggest pain — is in use within weeks, not months. The rest is delivered in stages, with you using and approving each one before the next. Nobody waits a year to see a screen.

What if you disappear after delivery? I’ve been through that.

It’s the most legitimate fear in this market, and I attack it in writing: maintenance goes into the contract, with response times and costs defined before we start. On top of that, the system and the data are yours — you’re never held hostage, not even by me.

Isn’t off-the-shelf software cheaper?

In the first month, yes. Over the years, almost never: subscriptions that rise every year, paid features you don’t use, and the team’s hours lost to side spreadsheets. And when off-the-shelf genuinely solves your case, I’ll say so in the assessment — and you’ll save money with me.

Do I need to know exactly what I want?

No. You show me how the business works and where it hurts — turning that into the design of a system is my job, not yours. Your team’s side spreadsheets, by the way, are usually the best map of what the system needs to do.

Ready to start?

Free assessment, a straight answer, and a fixed quote before any commitment.

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Guides on this topic

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